CONSULTANT OFFERS WHITE NAMES TO BLACK JOB SEEKERSOn the heels of news that having a black-sounding name reduces employer response to resumes by 30 percent, a new company will offer white-sounding names to African American job seekers for a fee. Ivory Moniker, Inc., sells a 60 minute consulting session during which, according to a company brochure, customers will learn how to: - -- Pick a white name that's right for you.
- -- Say your new white name in a natural-sounding way.
- -- Get used to hearing yourself called by your white name.
- -- Eliminate other black-sounding content from your resume.
- -- Pronounce key white-sounding phrases on the phone to guarantee more interviews.
Meanwhile a spokesman for the Human Resources Council of America said, "Most companies aren't weeding out people with black-sounding names because they're racist, they just don't know how to pronounce them. If you have equally-qualified candidates and it comes down to calling Greg or calling Rhashaleema or Aisha, they go with the easy one-syllable name." | |
