You Only Have One Chance To Make A First Impression
Mike Merz
http://im4newbies.com
support@im4newbies.com
You've no doubt heard the aforementioned quote a number of times, sage words of advice to be considered when authoring your newsletter's initial response, or "welcome" email.
Aside from a possible automated confirmation response, this message serves as the first "personal" contact between you and the new member.
Here's a guideline you can follow ...
- Subject
"Welcome to ...", "Thanks for joining ...", etc. (be sure to include the name of your offering ..;).
If you have the ability to personalize your emails (through the use of name tags) by all means, do so, and feel free to incorporate the use of tags throughout the body of your message (this also applies, of course, when composing the actual newsletter ...).
I prefer the single, first name tag to using first and last ... (how many times have you received "personalized" emails that read like this ... "I.ve got some important news for you, John Smith!") I think the first name, alone, sounds a lot more "personal", don.t you?
- Welcome Text
This part of the message body should include a detailed description of of what your newsletter has to offer the recipient.
"Featuring ...", "Our goal is ...", etc.
You may want to include your newsletter's unique favorables, or other attributes, like it's ISSN (International Standard Serial Number. Don.t know what this is? Want to apply for one? Go here for details - < http://www.issn.org:8080/English/pub/ >), testimonials from notables, satisfied subscribers, or anything else you would like to provide that would be of special interest to the subscriber, meet their needs, and help establish credibility.
- Subscriber Rewards
If you.ve offered new subscribers "freebies", such as free ads, reports, courses, ebooks, etc., or special discounts, this is a good place to deliver.
"As promised, here's the download link to ...".
- Topic related links
.. to the newsletter archive, or homepage, your business site, and other related resource links.
This is also a good spot to promote a new offering.
- Additional Info Links
May be in the form of email, autoresponder, or site based (support, advertising info, questions, advice, complaints, abuse, etc.).
- Subscribe/Unsubscribe Links
This is an absolute MUST!
Always give your subscribers immediate unsubscribe options. Having an available "escape hatch" will make them more comfortable, and give your contact more legitimacy.
- Closing
End the message with a kind parting gesture, your name, and title.
"Best wishes,
John Smith Publisher- MyNewsletter"
- Helpful Hints
Promote a series of special reports/articles.
This will help keep your subscribers "tuned in" to subsequent editions.
Invite subscribers to forward the newsletter to others (a great viral marketing technique ... and it's free!).
Well, that's it!
Follow these steps to help get your new subscriber relations off on the "right foot" ..;)
Much success in your ventures,
Mike Merz
Internet Marketing For Newbies
About the Author
You are free to distribute this article as long as it, and the following resource box, remains intact.
Mike Merz is a well-known Internet marketing consultant, specializing in Online Marketing newbie start ups, and owner of the Top5News Group, featuring Internet Marketing For Newbies < http://im4newbies.com >
© Mike Merz, Top 5 News Group 2001
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