How To Get Much More Advertising Than You Could Ever Afford To Buy
By Garnet R. Chaney
Have you seen my article on website promotion? This article discusses just one of the several dozen techniques on my list of website promotional strategies.
The owner of
Hungarian Bookstore
wrote recently in a discussion forum:
I'm excited about the prospects of print ads. The rich niche nature (say
that three times fast!) of what I sell limits where an ad might go, but
similarly, provides solid focus. Those who read Hungarian-American
periodicals would be happy to know I exist. The trick would be in spending
the right about of dough... getting noticed without wasting dinero. A huge
display ad might be overkill, but a series of classifieds or small display
ads might catch their attention. The rule of thumb in running ads of new
products is to do them in the same area of the publication three times
consecutively. One-shots go often unseen.
Classified advertising is one of the great website
promotional techniques
that I've recommended for many years to my clients, ever since my 1995 website
marketing campaign targetted at classified advertisers. That campaign, which
was a direct mailing to classified advertisers, had a 25% sell through rate,
in other words, if I sent out 100 copies of that letter, I got 25 new website
customers! There is great synergy that can be created between a website and
classified advertising that mentions the website address.
But did you know that it is possible to get even more "advertising" in
a magazine than you can afford to buy in their classifieds ad section?
If you are considering placing an advertisement in a magazine, why not
write a review of your website, and submit it to the magazine for
publication? They have lots of copy inches to fill, and they are often
very happy to receive articles of great interest to their readers. This
can give you a lot more space in their magazine than you'd ever be able
to afford. In fact, some magazines might even pay you for your review,
or give you a discount on your classified ad in that issue!
Then in your future advertising you can build credibility in your advertising
with a line like "featured in December 2003 issue of....".
If you'd like advice on this idea, or an independent review of your website
that you can submit for publication,
please contact me for more details.
Visit my free website promotion list for several
dozen more ideas about how to promote your website..
From index
