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I built my business on providing a great solution to questions like the above, so I decided to put together a quick offer for everyone in the forum. Remember "The Fundamentals of Web Publishing", and "Sticking to the Fundamentals"? I didn't spend a lot of time on this offer, a lot of time that has a cost, a cost that I'd have to pass along to anyone who bought the offer. Instead I focused on creating a plan that I believe is better for a small beginner than every other plan that was mentioned on the thread, and my offer included comparison charts to prove it. I focused on making the explanation of the plan simple and to the point.
Click on Click11.com/amazon link, and you'll see a very simple two page site that is uncluttered, and clearly explains the simple terms of the offer. Remember the fundamentals, the target audience for this site doesn't care about paying extra to support fancy graphic design. Some of the users on the thread responded that the offer was "for small users not bad." Others wondered why I was willing to make such a good deal for Amazon associates. (Quick answer: I have tools that have helped several dozen Amazon associates build substantial websites quickly and easily. Some of these beginners might be interested in the tools. You can see the complete answer here.) Unfortunately, one of the less helpful members of the thread pounced on the message, and chose to denigrate the offer. (Some of her other even less helpful comments are discussed in this article: "Is This Diversity?") While she had some interesting points as she debated the wisdom of a quick offer to promote a very low cost service, she did a good job of proving she doesn't understand the funamentals of web publishing. She wrote me to say that my websites are the most unprofessional business sites that she had ever seen. She said my site lacked the professionalism of even the cheapest free webhosting. She recommended I put a lot of work into the offer website before advertising web design services.
Of course she never answered the question about her URL. This is probably typical of critical people who avoid the chance to have their own sites critiqued by the same standards that they apply to others. I did find her website address, and surprisingly it is a site with a reasonable design. I prepared a site ranking and analysis report on her website from my SeoMetrics site. She has complained to many associates who have offered services to other Amazon associates, but hopefully these reports will help her improve her site. She did respond to the above message, and showed that she does have some awareness of the fundamentals, but she proves her lack of experience also.. On to Part IV - Case Study: A Typical Webmaster Who Doesn't Understand The Fundamentals While many people who were mentioned here are happy that we spelled their names right, unfortunately, a few have made unreasonable demands of us that we can not use fair use quotiations of the messages written to us, and we've been asked not to quote the complainers directly. So we've done the best we could to accurately summarize the point of their messages in the context of the discussions we were responding to. Some have even complained about us posting links to their sites. In an article on Search Engine Watch entitled Deep Linking Lunacy, Chris Sherman says Sites that prohibit deep linking suffer from malignant stupidity, driven by a fundamental misunderstanding of the web and user needs. The whole point of having a public web site is to encourage users to visit, and deep links make finding and visting sites easy. Home pages, typically offering cluttered design and feeble excuses for site search tools, make finding content much more difficult. Although we most like to write parodies, (some of which are also attacked by clueless people), it's no laughing matter when you are mislead by your webmaster into wasting money. We hope that these case studies will help you avoid have your resources wasted by a webmaster that doesn't understand the fundamentals of web publishing. If you are not sure about what your webmaster is recommending, maybe you need a second opinion. Some webmasters recommend unsavory things like using lists of millions of "opt-in subscribers" to send spam. In a case like that, we hope you'll get a second opinion before you jump into such an unproductive activity and suffer permanent harm from being associated with spam. If you need help with the direction of your website marketing efforts, please consider our free website promotion tips, and also a personal consultation based on that list. We can work with your webmaster, to help you get a better return on your website investment.
Garnet R. Chaney is a writer of parodies and commentator on social issues. He wanted us to remind you that, although laughter is the best medicine, his parodies can not replace a meeting with your physician about your health, or a physician's recommendations about your anger management therapy. No federal monies or equipment were used in the production of this parody, no protected health information from a designated record set has been disclosed, and this site does not constitute a Data Aggregation service to any covered entity as defined in 42 CFR 164.504(e)(2)(i)(B). Have you, or your website, been featured in a parody? We encourage you to request a reciprocal link to your site. You may also mail your comments for inclusion in our letters from readers section. Our policies regarding submitted content are disclosed here.
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